// pricing

Free to plan. Pay when you're ready to build.

Two advisor sessions free, no credit card. Builder unlocks the other five advisors, the build guide, launch readiness, and monitoring after you ship.

Free

Find out if your idea holds up

$0forever
  • Idea validation session with Avery
  • Customer and messaging session with Taylor
  • Daily Chief of Staff briefing
  • Your business plan, yours to keep
  • 1 project

The other five advisor sessions, the build guide, GitHub, and launch readiness are on Builder.

Start free
most popular

Builder

Build, launch, and get your first customers

$29per month
  • Everything in Free, plus:
  • All seven advisor sessions and your complete Blueprint
  • Build guide: one prompt at a time for your AI coding tool
  • Fix prompts when something breaks
  • GitHub integration and commit tracking
  • Security and architecture review of what you build
  • Launch-readiness check, walkthrough, and polish passes
  • Landing page copy and first-10-customers plan
  • Post-launch monitoring in your briefing
  • Coding skills file for your AI tool
  • Build-in-public post drafts
  • 1 project

Add your Anthropic key → unlimited AI calls and no project cap, same price.

Start building

Team

Build together, or run several ideas

$79per month
  • Everything in Builder, plus:
  • Up to 5 projects
  • Up to 3 team members
  • Team briefing and shared action queue
  • 3 AI seats included

Add your Anthropic key → drops to $59/mo (or $559/yr) with no project cap.

Start with Team

Cancel anytime. Your plan and data stay yours even if you downgrade.

compare

What each plan includes.

Free covers the first two advisor sessions. Builder and Team add the other five, then the build, launch, and growth stages.

What you getFree$0 foreverBuilder$29 per monthTeam$79 per month
Plan
Advisor sessions2 of 7All 7All 7
Idea validation (Avery)
Customer and messaging (Taylor)
Product scope, pricing, stack, security (Jordan, Riley, Morgan, Sam)
Daily Chief of Staff briefing
Complete Blueprint
Build
Build guide, one prompt at a time
Fix prompts when something breaks
GitHub integration and commit tracking
Security and architecture review
Coding skills file for your AI tool
Launch and grow
Launch-readiness check and walkthrough
Six polish passes
Landing page copy and first-10-customers plan
Post-launch monitoring in your briefing
Build-in-public post drafts
Limits
Projects115
Team members——Up to 3
AI seats included113

optional

Two ways to go further.

Neither is required. Both are here for founders who want every commit reviewed, or who already pay Anthropic directly.

add-on

Deep code review

$10per month, or $99 per year

A full AI review of every commit your coding tool makes, plus the automatic fix loop: when the review finds a problem, the fix prompt is written and queued for you. Billed with your Builder or Team plan.

bring your own key

Use your own Anthropic account

$29Builder, or $59 Team (down from $79)

If you already pay Anthropic directly, paste in your key and the AI usage runs on your account instead of ours. That removes the project cap and the usage ceiling, includes the deep code review, and takes Team from $79 down to $59. Optional. Most founders never need it.

A developer needs a plan too

Hiring someone doesn't answer who the customer is or what to build first. Founders who hire without a plan pay by the hour for guessing.

A chat AI agrees with you

It will validate almost anything and forget the conversation tomorrow. Your advisors push back, and write every answer into a Blueprint that the build stage actually reads.

You keep everything

Your code lives in your GitHub repo. Your Blueprint and business plan stay with you on the free plan. Downgrading never takes away what you made.

questions

Before you pick a plan.

01
What do I get for free?
Two full advisor sessions: idea validation with Avery and customer and messaging with Taylor, plus your daily Chief of Staff briefing and your business plan. No credit card, no time limit.
02
When should I upgrade to Builder?
When you're ready to build. Builder unlocks the other five advisors (product scope, pricing, stack, security, and the synthesis session), the build guide that writes prompts for your coding tool, GitHub tracking, the launch-readiness check, and post-launch monitoring.
03
Does Founderest write the code?
No. It writes the plan and the prompts. Your AI coding tool writes the code in a repo you own. Works with Lovable, Replit, Claude Code, Cursor, v0, Windsurf, Bolt, and others. You tell us which one and every prompt is written for it.
04
What does "one project" mean?
One startup idea, with its own Blueprint, build queue, and briefing. Team allows five, and bringing your own Anthropic key removes the cap on either plan.
05
What is the deep code review add-on?
A full AI review of every commit plus the automatic fix loop, for $10 a month ($99 a year) on top of Builder or Team. Builder already includes security and architecture review; the add-on reviews every change and writes the fix prompts for you.
06
What is "bring your own key"?
If you already have an Anthropic account, you can paste in your own API key and AI usage runs on your account. That removes the project cap and usage ceiling, includes deep code review, and drops Team from $79 to $59 a month. Most founders don't need it.
07
Can I cancel anytime?
Yes. You drop back to the free plan and keep your Blueprint, your business plan, and everything you built. Your code was always in your own repo.

// start here

You have the idea.
Let's get you the customers.

Seven advisors who pressure-test the idea, guide the build, check the launch, and read the numbers for you. You stay in charge of every decision.

Validate my idea, free

two advisor sessions free · no card · upgrade only when you're ready to build